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Are Fast-Food Companies Marketing to Your Child at School?Are fast-food companies using your child’s time in school as another opportunity to market unhealthful products? If so, we want to hear about it. The food and beverage industry in the United States views children as a major market force. Some companies even use in-school marketing to reach this vulnerable “target market.” The Pizza Hut BOOK IT! Program, for example, rewards student readers with a free Personal Pan Pizza. Several years ago, community outrage ended a program in which McDonald’s gave students in one Florida school district Happy Meals in exchange for good grades or good attendance.
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If you are aware of this type of marketing program in your child’s school, please send details to Krista L. Haynes, R.D., L.D., staff dietitian, at