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New Ad Champions Healthy Vegetarian Diets
For a nation concerned about pharmaceutical safety in the wake of the Vioxx scandal, it’s a welcome message: “Finally! A prescription with side effects you want,” says a new print public service announcement from The Cancer Project. “Research shows that fruits, vegetables, and other low-fat vegetarian foods may help prevent cancer and even improve survival rates.” These “Prescription for Life” PSAs are The Cancer Project’s latest public education initiative. In 2005, other PSAs hit radio and television stations across the country. These ads, which featured physicians and celebrities such as Sir Anthony Hopkins and Alec Baldwin, shared life-saving news with hundreds of thousands of consumers: Avoiding meat and dairy products and choosing healthy vegetarian foods can help reduce the risk of cancer, as well as obesity, heart disease, and diabetes. Want to help spread the word about the cancer-fighting power of fruits, vegetables, and other healthy vegetarian foods? You can help us place “Prescription for Life” in your local newspapers and magazines. For more information, please contact Patti Howard at 202-686-2210, ext. 324, or psa@cancerproject.org.
The Cancer Project News, Winter 2006
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